Case Studies
See results from Christian organizations, brands, and ministries
David C Cook
Bible Curriculum
67%
decrease in cost per lead
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THE CHALLENGE
David C Cook is dedicated to publishing and distributing resources to help Christians grow in their faith. They tapped us to obtain more leads for their most widely used curriculum, Bible-in-Life, via paid search and paid social advertising.
THE RESULTS
We set up lead tracking across social and search platforms, implemented keyword research, and created ads for each advertising platform. We regularly monitored, optimized, and improved both ads & targeting.
This led to a 60% decrease in cost per lead on paid search and a 67% decrease in cost per lead on Facebook/Instagram.
127%
Summit Ministries
increase in registrations
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THE CHALLENGE
Summit Ministries wanted to expand its reach—specifically to connect with new Christian parents whose students are eligible for Summit’s conferences.
THE RESULT
Using a multi-channel, data-driven strategy, Summit saw registrations grow by 127%. Expanding into TikTok and podcast advertising increased mid-funnel, high-intent leads by 24%. Using a cross-platform, data driven strategy, we set up comprehensive tracking, championed ongoing lead generation and nurture campaigns, and introduced Summit to new prospects and drove conference registrations.
THE TAKEAWAY
Reaching today’s parents requires more than one channel. Showing up when they’re scrolling, searching, and listening, expands reach, build familiarity, and drive stronger results.
Pushpay
130,000
content leads
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THE CHALLENGE
Pushpay is a digital engagement platform for churches and parishes. Their primary need was to acquire leads and fill their sales pipeline with pastors and church leaders.
THE RESULTS
Since 2017, we’ve reached our first-party Church Leader audience through email marketing and paid social ads, focusing increasingly on size of church, quality of leads, and successful sales.
These efforts have delivered over 130,000 content leads!
Young Man Magazine
21x
growth in sales
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THE CHALLENGE
Young Man Magazine needed to reach Christian parents and families nationwide and drive product sales for a newly launched magazine.
THE RESULTS
Together, YMM and Parable Digital turned to digital advertising, focusing on driving subscriptions through creative testing and strong product positioning. Reaching parents and homeschool interested audiences, Young Man Magazine achieved over 2100% growth in sales in the first 8 months working together.
THE TAKEAWAY
Creative testing and accurate audience targeting is critical to ecommerce performance. Refining messaging, copy, placements and formats (including video ads) can drive stronger engagement. This leads to higher conversion rates and ultimately, more revenue.
Junkyard Wisdom
76%
decrease in cost per lead
-
THE CHALLENGE
Junkyard Wisdom provides a podcast, devotions, and books that explore a gritty, authentic faith and Christian generosity. The author, Roy Goble, expressed his desire to grow his list of Christians, by offering free devotionals.
THE RESULTS
We curated custom landing pages, CRM integration, lead forms, and social ads for multiple devotional offerings.
These efforts provided a 76% decrease in cost per lead while scaling to 45,000 leads.
The Life Book
85%
decrease in cost per order
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THE CHALLENGE
The Life Book needed a scalable way to reach more pastors and church leaders and increase distribution of their books.
THE RESULTS
We shifted the strategy from email-driven efforts to paid social, implementing tracking for book requests, testing creative, and refining targeting. This expanded reach, engagement, and resulted in over 4.4 million Life Books shipped, all while reducing cost per requested book by 85%.
THE TAKEAWAY
Paid social can unlock new audiences beyond email alone. When paired with strong tracking and ongoing optimization, campaigns can drive meaningful scale and more efficient cost per lead.
Tony Evans
The Urban Alternative
78,000
opportunities
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THE CHALLENGE
The Urban Alternative is a Christian Bible teaching and resource ministry founded by Dr. Tony Evans. They partnered with us to set up and manage their monthly Google Grant Search account—for multiple business outcomes: donations, product sales, leads, and curriculum sign ups.
THE RESULTS
We set up tracking for each outcome, implemented keyword research, and created ads. We regularly monitored, optimized, improved, and implement additional campaigns, ads, and keyword targeting.
These efforts resulted in over 680,000 ad impressions and 78,000 opportunities!
Made to Flourish
300%
list growth of pastors & leaders
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THE CHALLENGE
Made to Flourish exists to help close the gap between Sunday to Monday for pastors and Christian workers. They reached out to us to help grow their email list of pastors & church leaders.
THE RESULTS
Using a combination of email marketing and paid social ads, we implemented tracking and created email designs and social ads for Made to Flourish’s resource box.
Their pastor & church leader list grew by 300% in a short 3 months!