Case Studies
See results from Christian organizations, brands, and ministries
David C Cook
Bible Curriculum
67%
decrease in cost per lead
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THE CHALLENGE
David C Cook is dedicated to publishing and distributing resources to help Christians grow in their faith. They tapped us to obtain more leads for their most widely used curriculum, Bible-in-Life, via paid search and paid social advertising.
THE RESULTS
We set up lead tracking across social and search platforms, implemented keyword research, and created ads for each advertising platform. We regularly monitored, optimized, and improved both ads & targeting.
This led to a 60% decrease in cost per lead on paid search and a 67% decrease in cost per lead on Facebook/Instagram.
Summit Ministries
55%
increase in registrations
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THE CHALLENGE
Summit Ministries offers Student Conferences that equip students to embrace God’s truth and champion a biblical worldview. They retained us to advertise across paid social, email, and paid search, while implementing full funnel tracking.
THE RESULTS
We implemented server-side and client-side tracking for applications and registrations (via GTM Server container and CAPI), refined audience strategy, provided updated messaging and landing page design. The campaign included cross-platform ads.
This resulted in a 55% increase in registrations!
Pushpay
130,000
content leads
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THE CHALLENGE
Pushpay is a digital engagement platform for churches and parishes. Their primary need was to acquire leads and fill their sales pipeline with pastors and church leaders.
THE RESULTS
Since 2017, we’ve reached our first-party Church Leader audience through email marketing and paid social ads, focusing increasingly on size of church, quality of leads, and successful sales.
These efforts have delivered over 130,000 content leads!
577%
The Journey Course
increase in course enrollments
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THE CHALLENGE
The Journey Course is a 5-month online course based on the expertise and research from Jay Stringer, a licensed therapist & minister. He reached out to us to find more Christian men & women who need the help of his course.
THE RESULTS
We made major website improvements, added an email drip campaign, set up tracking, implemented keyword research, and created paid social & search ads (on both Google & Microsoft).
The advertising, site improvements, and drip campaign resulted in a 577% increase in course enrollments.
Junkyard Wisdom
76%
decrease in cost per lead
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THE CHALLENGE
Junkyard Wisdom provides a podcast, devotions, and books that explore a gritty, authentic faith and Christian generosity. The author, Roy Goble, expressed his desire to grow his list of Christians, by offering free devotionals.
THE RESULTS
We curated custom landing pages, CRM integration, lead forms, and social ads for multiple devotional offerings.
These efforts provided a 76% decrease in cost per lead while scaling to 45,000 leads.
The Life Book
72%
decrease in cost per order
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THE CHALLENGE
The Life Book provides free outreach material for students to churches. Churches then equip their teenagers to distribute the Gospel to their peers! They encountered an increasing cost per book request and sought help in finding ways to decrease costs.
THE RESULTS
We pivoted the client from solely email marketing to paid social advertising, tested various ad images and increased scale as the test results came in.
This pivot decreased the cost per ordered resource by 72%!
Tony Evans
The Urban Alternative
78,000
opportunities
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THE CHALLENGE
The Urban Alternative is a Christian Bible teaching and resource ministry founded by Dr. Tony Evans. They partnered with us to set up and manage their monthly Google Grant Search account—for multiple business outcomes: donations, product sales, leads, and curriculum sign ups.
THE RESULTS
We set up tracking for each outcome, implemented keyword research, and created ads. We regularly monitored, optimized, improved, and implement additional campaigns, ads, and keyword targeting.
These efforts resulted in over 680,000 ad impressions and 78,000 opportunities!
Made to Flourish
300%
list growth of pastors & leaders
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THE CHALLENGE
Made to Flourish exists to help close the gap between Sunday to Monday for pastors and Christian workers. They reached out to us to help grow their email list of pastors & church leaders.
THE RESULTS
Using a combination of email marketing and paid social ads, we implemented tracking and created email designs and social ads for Made to Flourish’s resource box.
Their pastor & church leader list grew by 300% in a short 3 months!