Simple Tips for UTM Tracking

Looking for ways to improve your attribution tracking?

We recommend using or improving your UTMs. Whether you are new to UTMs or use them regularly, these three tips are good rules to follow when implementing them into your marketing campaigns.

1. Use Google’s URL Builder

UTMs are meant to be used with Google Analytics (although many tools can piggyback off them too), and Google’s URL Builder enables you to integrate them seamlessly.

2. Determine Your Standard for Naming Conventions

Establishing a consistent format for your tags (e.g. source) makes it easier to organize and analyze data.

3. Review Analytics Regularly

Set aside time regularly to review results and adjust your marketing strategies accordingly. Keep a pulse on organic and direct traffic too, as paid advertising can often boost these as well.

Incorporate these tips to streamline your attribution tracking strategy and make data-driven decisions that boost your marketing efforts. UTMs are powerful allies when used right, providing crucial insights into your campaigns.