Reach a New Christian Audience with Podcast Advertising
Connect with faith-driven listeners.
People don’t just stumble onto podcasts. They choose them. They show up, earbuds in, fully engaged. That makes podcast listeners an ideal audience for faith-based businesses and missions.
Thinking about expanding your reach beyond your usual channels? Here’s why podcasts should be on your radar.
Why Try Podcast Advertising?
There’s a podcast for every niche! That means you can match your message with genres like parenting, entertainment, politics, theology, or religion. When the content matches the context, your message feels natural, not disruptive.
How Can I Reach the Right Audience with Podcasts?
Good news: we can target exactly who you want. We’re talking:
Age, Gender, and Location: Reach the right demographic.
Life Stages: Target listeners at specific stages of life, like expectant mothers, parents of teens, or newlyweds.
Education & Interests: You can even target based on education level, political alignment, and more.
Say you’re promoting a devotional for new moms. We can help you reach women in the pregnancy or newborn stage. Hosting a live event? We’ll geo-target listeners who are plugged into faith-centered content.
What Type of Campaigns Work Best with Podcast Ads?
Podcast ads are a powerful way to drive awareness. Unlike traditional digital ads where users might click to learn more, you are more likely to see an increase in organic searches and website traffic after running a podcast campaign.
One recent campaign delivered 51,000+ impressions with a 99.8% listen-through rate. That’s a huge win in a world where ads are usually skipped, scrolled, or muted.
Where Will my Ads be Heard?
We can place your podcast ads on today’s most popular platforms, including:
Spotify
Apple Podcasts
Pandora
Apple Music
And more!
Plus, we’ve helped clients place ads on a variety of Christian podcasts, including:
Relatable with Allie Beth Stuckey – Culture, news, theology, politics
With the Perrys – Relationships, theology, politics, parenting
Raising Boys & Girls – Parenting and raising kids
Bible Mysteries – Bible study
The Servant Leader Coaches Bible Study – Servant leadership
Want to Learn More?
Faith-based podcast listeners are already engaged—your message just needs to meet them where they are.
Curious what a campaign could look like for you? Contact us today, and we can help you reach the right ears.
